I’m deeply grateful to all who’ve joined me on this journey from its humble beginnings driven by community spirit. This article reflects my past and ignites our future, urging us to face challenges with courage and celebrate successes with humility. As a Samoan woman, I’ve overcome doubts and barriers, choosing resilience over victimhood. My journey may seem cliched, but it’s a testament to perseverance and faith.
In the Room Where It Happens: Tjay’s Wellington Roundup
Last week in Te Whanganui-a-Tara, the weather may have said winter — but the recruitment energy at the Beehive said otherwise. Our CEO, Tjay Asiata, was in Wellington for a week of powerful industry connection and conversation that pushed beyond surface-level networking and into spaces of real purpose, accountability, and forward-thinking. Two standout events — the invite-only Diversity Agenda AccordShare this post
A Moment Off the Itinerary That Spoke Volumes
Not everything meaningful is scheduled. On a recent work trip to Manila, LM4 Group CEO Tjay Asiata took part in something unplanned, but unforgettable. After a message from Jason Venu, Founder and Managing Director of Coversure, the plan changed—just slightly. “Wanna donate and help hand out food to families?” the message read. Without hesitation, the answer was yes. No roles.Share this post
Test Cricket and Toasters – Business in Q1 2025
You ever tried to get the perfect setting on a toaster? One click too high and it’s burnt. One click too low and it’s pale and floppy. That’s what Q1 has felt like—trying to hit the sweet spot in a market that keeps shifting beneath your feet. As we wrap up the first quarter of 2025, I’ve found myself reflectingShare this post
Lighting Up the Night for a Cause That Matters – LM4 Group at the Hospice Waikato Bucket List Banquet
Sometimes the best way to serve the community is by showing up — not just in the boardroom, but in the heart of the action. On behalf of LM4 Group, Alana Tyrell and Felila Asiata-Feausi had the honour of attending the 2025 Hospice Waikato & Montana Food and Events Bucket List Banquet, and what a night it was. Held atShare this post