You ever tried to get the perfect setting on a toaster? One click too high and it’s burnt. One click too low and it’s pale and floppy. That’s what Q1 has felt like—trying to hit the sweet spot in a market that keeps shifting beneath your feet.
As we wrap up the first quarter of 2025, I’ve found myself reflecting on what it really takes to run a business in this current climate. Truth is, it’s not about hitting sixes or going viral. It’s about pushing the singles, staying at the crease, and playing the long game—like test cricket in 40-degree heat at the WACA.
There’s no shade. No quick wins. No shortcuts.
Just you, the pitch, and the grind.
At LM4, we’ve been navigating through inflationary pressures, client hesitancy, and shifting market demands. And while the temptation is always there to do more—more marketing, more outreach, more urgency—what we’ve learned is that more doesn’t always mean better. Sometimes the smartest move is to pause, breathe, and recalibrate. Reconnect with the basics. Reaffirm your purpose.
That’s how test cricket works. It’s not about flashy boundaries—it’s about staying out there. Conserving energy. Knowing when to play a shot and when to let the ball go. That’s how we’re building LM4 right now.
We’re not here for the overnight runs. We’re here for sustainable impact.
And that’s something I’ve had to communicate to our team—clearly and consistently. In times like these, leadership isn’t about giving people more tasks or grand speeches. It’s about simplifying the message. Giving direction without the drama. Helping everyone understand: we’re pushing singles. And every single matters.
We’ve broken down our strategy into smaller, achievable goals. Daily habits. Weekly intentions. Monthly reflections. We’re not trying to win the game in a session—we’re focused on building momentum, bit by bit, over time.
One of the hardest parts of being a business owner is leading in uncertainty. But that’s also where leadership is most important. If the team sees panic, they feel panic. But if they see steadiness, even when things are hard, they learn that consistency beats chaos. Every time.
So here’s what I’m taking into Q2:
Keep the game plan simple.
Back the team.
Conserve energy for what really matters.
Push the singles.
It may not be glamorous. But it’s effective.
And more than that—it’s sustainable.
To every other business owner out there navigating the same heat: keep going. Test cricket isn’t about how fast you can swing. It’s about how long you can stay in the arena.
We’re still here. Still standing. Still swinging—just smarter.
Let’s bring on Q2.